Marketing Tips

Marketing Tip #4

Create an email mailing list. I have been thinking about creating a mailing list for eons. And then I would think, But I already have a subscriber list for my blog — isn’t that enough? No, it’s really not — mostly for the reasons outlined here.

For me, this blog is not about publicity; it’s about offering helpful and interesting information to writers as I wind my way through publishing. An email list, on the other hand, is for people who want to be kept up-to-date on the latest Baby Grand news or want to be the first to know about my new fiction and nonfiction titles. So yesterday I went ahead and (finally!) created an email mailing list through Constant Contact, a company I’m familiar with having used it for email marketing for both WHY magazine and my local PTA.

So if you’d like to be one of the first to join my official mailing list, fill out this form (I promise not to bombard you with lots of promotional material — if I send more than one email per month I’ll be surprised), and I look forward to sharing all the exciting news for 2013 and beyond.

By |2012-12-02T06:00:51-04:00December 2nd, 2012|Marketing Tips, Uncategorized|0 Comments

Marketing Tip #1

Create a Goodreads giveaway. In addition to my weekly writing tips, I’ve decided to toss some marketing tips into the mix as well, since I have been living and breathing promotion for my debut novel, Baby Grand, these past five months — I’d like to think I learned SOMETHING along the way. 🙂 Since today begins my month-long giveaway on Goodreads, I thought I’d get the ball rolling there:

Goodreads Book Giveaway

Baby Grand by Dina Santorelli

Baby Grand

by Dina Santorelli

Giveaway ends October 31, 2012.

See the giveaway details
at Goodreads.

Enter to win

As readers of this blog know, I participated for three months in Amazon’s KDP Select program, but did not like the idea of giving away my book en masse as part of those free promotion days, so I didn’t use them. Key word(s): en masse. I have nothing against doing small-scale giveaways — in fact, I think they’re a great way to spread the word about your book. My Goodreads giveaway has only been underway for about 16 hours, and already more than one hundred people have entered. What’s more, the number of people who added Baby Grand to their “to read” shelf doubled in that same time period. Not bad for the first day!

And don’t forget to promote your giveaway on all your social media sites: Twitter, Facebook, LinkedIn, etc. The most successful giveaways reach as many people as possible.

How will this translate into sales? Only time will tell. But one thing’s for sure. Not only are the most successful giveaways a result of reaching as many people as possible, the most successful books are as well.

By |2012-10-01T16:16:59-04:00October 1st, 2012|Marketing Tips, Publishing Process, Uncategorized|1 Comment

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