During PubSmart, there was lots of talk about discoverability — how readers discover our books and how we can help them discover our books. While there was pretty much a consensus that word-of-mouth is still king when it comes to discoverability, there are a variety of ways to get our books into readers’ hands.
One way is by buying pre-publication reviews. Personally, I’m still on the fence about paying for reviews. I’m not so sure a (paid for) Kirkus Review holds more weight than a (free) Goodreads or an Amazon review for the majority of thriller readers, but I do know several authors who utilize reviews as a marketing tool and have had good experiences.
How much do reviews for self-published books cost? Here are three examples that were mentioned during a panel discussion:
Cost of review from Kirkus: $425
Cost of review from BlueInk Reviews: $395
Cost of review from Publishers Weekly’s PW Select: $149
Also, during the conference’s luncheon, I sat next to a woman named Kiffer Brown, president of a company called Chanticleer Book Reviews & Media, which also offers review opportunities. As with crowdfunding, which I discussed yesterday, I don’t know if I’m ready to shell out the cash yet for this service, but it’s nice to know it’s out there if we authors need it.
Have you paid for any reviews for your book? Which ones? What has your experience been?