On Monday night, in a lesson about marketing, I was discussing with my continuing ed. class at Hofstra the various social media networks out there and how to maximize them when promoting your brand and your work. When I clicked onto my YouTube page, it suddenly seemed so uninviting and, well, unhelpful when compared to my other social media pages. While I’m not a big fan of book trailers, specifically, I do believe videos — of author events, appearances, interviews — can help build a platform. YouTube is kind enough to give you space on your landing page to upload a channel trailer, and it’s a good idea for authors to take advantage of this facet of the page to give viewers a quick glimpse of who they are and what they do. Last night, when I should have been writing — or sleeping — I composed this one-minute video on Animoto that I think does the trick for my needs, at least for now:

[youtube http://www.youtube.com/watch?v=jEr6SgFfvXk&w=560&h=315]

Although anything goes with this kind of thing, my advice is to keep your trailer lively, keep it short, preferably under a minute, and keep it professional, showcasing high-quality photos, videos or commentary. You only have a few moments to capture a viewer’s attention, so put your best foot forward.

Do you have a YouTube trailer? If so, post it or the link in the comments. I’d love to see it!